Standards
Editorial policy
How we produce, review and correct clinical content. Defines acceptable sources, conflict-of-interest disclosure, AI use, and the line between newsroom and commercial.
Source hierarchy
Primary
CNPMA, DGS, NHS Portugal, INFARMED, Diário da República, ESHRE, SART, ASRM.
Secondary
Indexed peer-reviewed literature (PubMed, Cochrane), guidelines from scientific societies.
Tertiary
Verified clinic communications, dated and source-named.
Not accepted
Anonymous comments, unmoderated forums, unverifiable marketing.
Conflicts of interest
Editors have no clinic affiliation. Advisory-board members may; conflicts are published on /en/editorial-team and in article bylines. Commercial fees never influence editorial decisions.
AI use
We use language models for drafting, translation and editorial structuring. Every clinical claim is validated by a human before publication. We never publish AI-generated content without review.
Newsroom vs commercial
Sponsored content carries the Sponsored label and is excluded from the neutral ranking. Advertisers cannot review articles before publication.
Corrections and updates
Factual errors are corrected within 5 working days and flagged in the article. Evidence updates add a Last updated date. Severe failures lead to public retraction. All logged on /en/corrections.
Related editorial pages
Editorial transparency
Frequently asked questions
What sources do you cite?
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Peer-reviewed literature, CNPMA, DGS, ESHRE, SART and primary clinic documentation. Anecdotal sources are flagged.
How do you disclose conflicts of interest?
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Each editor publishes their COI on /editorial-team. Clinic-level relationships are disclosed at the bottom of relevant articles.
Do you use AI?
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We use AI for drafting and translation, but every clinical claim is reviewed by a human editor before publication.
What if a clinic disputes an article?
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We respond within 5 working days, review evidence, and publish corrections or clarifications when needed.
Do you accept guest posts?
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No. All editorial content is authored or commissioned by our team.
Where is your corrections log?
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On /corrections — every correction is dated, described and linked to the affected page.